What if we could engineer trust? Hack trust? Create a scenario whereby we bypass the initial scepticism and trust-building rigmarole to foster and provide genuine value?
Where do your emotions come from? What part do they play in your daily life? If I was to ask you to describe how you’re feeling at a given moment in time, could you?
Ever get nervous before a first date or a big client presentation? Cue the sweaty palms. Our skin can reveal a great deal of how we are feeling at any given moment
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
Establishing trust between you and your audience can be a tricky process. How do you gauge an audience’s ability to feel something through sensory applications?
In this piece, we break down any seemingly complicated barriers that exist in the field and present tangible examples relating to areas of application.
