By combining neuroscience and consumer research, we identify and measure how the subconscious mind drives human decision making.
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Future Proof Insights is Ireland’s only Neuromarketing and Consumer Neuroscience research agency.
Our methods help clients understand how various aspects of their brand affect the brain and body.
By measuring the changes that happen in our bodies in response to information, we can tell a very rich story about the impact that brands, products & marketing have on consumers.
Do you struggle to understand how and why consumers make certain decisions? Neuromarketing will help close the gap.
We all know that a person’s opinion is a poor indicator of their behaviour. Which is why we are not so much interested in asking people what they think, but in measuring what happens to their brains and bodies as they process different pieces of information.
By combining the Neuromarketing methods listed below, we are able to analyse and interpret the human experience on a moment-to-moment basis, not just what people say they can remember afterwards.
Analyse changes in the electrical currents of the brain to interpret the cognitive processes behind behaviour
Measure the movements of the eye in order to understand visual attention, engagement and drowsiness.
Understand arousal levels by quantifying the changes to skin conductivity levels.
Identify the activity of facial muscle groups to measure displayed facial expressions
Intro & Background We’ve all been there, you arrive to a restaurant, early signs are promising. Dimly lit room, atmosphere
A lot of our time and efforts are spent on focusing on the impact of stocking products at chest-eye level
Can an empty shelf actually increase purchasing? 🤔 Consumers have become conditioned over time to expect perfectly manicured store aisles,
As we navigate and embrace the intricate world of technology and its intersection with our day-to-day lives, we often find
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