CUTTING-EDGE INSIGHTS
Future Proof & Amárach Research have partnered to develop a unique ad testing solution that brings the best of neuroscience & behavioural research to help advertisers and their agencies improve the impact of their advertising based on the principles of neuroscience & human behaviour
The Amárach-Future Proof solution measures the Emotional, Psychological and Behavioural impact of advertising using the COM-B Model of behavioural psychology alongside EEG Brain Imaging & Eye Tracking.
INDUSTRY LEADING ADVERTISING RESEARCH
Advertising works because it affects key neurological & psychological processes that we as consumers are largely unaware of.
Using the PRIZM+ methodology, you can objectively quantify the impact of advertising through a sophisticated combination of neuroscience, psychological and behavioural insight.
We provide the ability to test concepts, animatics right through to pre-testing & broader advertising research.
Pricing Plans
Single Ad Test
€1,250/ ex VAT
per advertisement
- Eye Tracking
- Neuroscience
- Recall & Relevance
- COM-B Model
- Benchmarking
2-3 Ads Tested
€1,050/ ex VAT
per advertisement
- Eye Tracking
- Neuroscience
- Recall & Relevance
- COM-B Model
- Benchmarking
4-7 Ads Tested
€950/ ex VAT
per advertisement
- Eye Tracking
- Neuroscience
- Recall & Relevance
- COM-B Model
- Benchmarking
8-10 Ads Tested
€775/ ex VAT
per advertisement
- Eye Tracking
- Neuroscience
- Recall & Relevance
- COM-B Model
- Benchmarking
