Ever get nervous before a first date or a big client presentation? Cue the sweaty palms. Our skin can reveal a great deal of how we are feeling at any given moment
What grabs our attention? How do we react to certain visual imagery? Why is certain imagery more appealing than others? Eye-tracking allows you to understand the reasons behind these actions.
Conventional wisdom can be defined as ideas so accepted, they go unquestioned. Unfortunately, conventional wisdom is often wrong.
Our face conveys our emotions – sometimes we don’t even realise we’re doing it. Being exposed to certain arousals like an old photo of you and your friends elicit an instinctive reaction.
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
Establishing trust between you and your audience can be a tricky process. How do you gauge an audience’s ability to feel something through sensory applications?
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