As a behavioural science consultancy we research & interpret emotion. We carry out tailored research studies that investigate the subconscious signals our bodies produce, to reveal otherwise hidden features related to emotion, attention, cognition, and physiological arousal.
Avoid the impact of biases by measuring objectively through the use of biometrics.
What attracts attention? What gets ignored? What order are they noticed? How do they perform when compared to others?
Measure human emotion through facial expressions by testing a stimulus intended to elicit emotional arousal & facial responses
Measure arousal levels of test subjects by analysing the changes to their skin conductivity based on exposure to a stimulus.
Analyse electrical currents within the brain to detect & interpret cognitive processes that influence consumer behaviour.
Enhance study findings through interactive real-time surveys to dramatically enhance study findings & mitigate response bias.
Analyse heart rate to inform on the psychophysiological status of the test subject as reflected by their heart rate activity.
By integrating the world’s leading biosensors, we create a more comprehensive view of the consumer by measuring how they feel on a Moment-To-Moment basis.
This allows us to understand precisely how people feel at specific moments over the course of an experience as opposed to a simple summary.
A detailed planning process to identify the key research questions that are to be included within the scope.
Curation, Calibration of the research stufy & test cases including the recruitment of respondents
A comprehensive testing process of Neuro, Quantiative & Qualitative analyses
Presentation of findings in a straightforward & easily applicable format.
All research findings are produced into a consumable report that provides actionable consumer insights that your business can put into play immediately.
Contact our team of professionals to understand how you can apply Neuromarketing to decode the decision making processof your consumers
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