Our Research Services | Future Proof Insights

SERVICES

CUTTING EDGE RESEARCH

Understand how the subconscious responses we have no control over affects behaviour

Combining neuroscience, behavioural science & data analytics, our research allows our clients to decipher the true physiological responses behind brand or product experiences.

How do consumers feel? How strongly do they feel it? And above all else, WHY do they feel it?

EEG | Neuromarketing | Future Proof Insights

EEG

Analyse electrical currents within the brain to interpret cognitive processes that indicate preference & mental workload.

EYE-TRACKING

What attracts attention? What gets ignored? What order are elements perceived? How do elements perform against one another

Galvanic Skin Response | Future Proof Insights

GSR

Identify the presence of an emotion and quantify the strength of this emotional response to understand how an experience resonates with a consumer.

Facial Expression Analysis | Future Proof Insights

FACIAL CODING

Measure emotion via facial expressions by testing the impact of any stimulus intended to elicit an emotional response

Examples

RESEARCH QUESTIONS WE CAN TACKLE

HOVER OVER THE GALLERY OPTIONS BELOW TO VIEW SOME OF THE RESEARCH Questions WE CAN ANSWER

All
Physical
Brand
Creative & Comms
Tech
Consumer

Creative Testing

Test your creative work to ensure it evokes the desired emotion in your audience

Product Testing

Protect your product against the risk of failure by understanding how it makes consumers feel

Packaging Testing

Measure the emotional response of audiences towards your creative work

Brand Tracking

In a dynamic business environment it is hugely important for businesses to understand just how their brand is perceived

In-Store Layout

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Claims Testing

How you phrase something impacts how it is perceived. Is your message being delivered the right way?

REMOVE THE GUESSWORK

Apply the principles of Neuro to your work today