General Neuromarketing
Mapping Emotion | Hewlett-Packard
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
To determine the emotional impact of a Hewlett Packard TV Spot on viewers, the advertisement was analysed to determine the emotional response of participants towards the creative.
Establishing trust between you and your audience can be a tricky process. How do you gauge an audience’s ability to feel something through sensory applications?
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