About
WE ELIMINATE GUESSWORK
What if we told you, YOU CAN READ MINDS?
Future Proof Insights was born out of the anxiety & frustrations that we experienced as part of the creative work of our marketing division Future Proof Media.
As marketers ourselves, we understand the limitations of common research approaches & the desire to find truly objective measures of quality.
With this in mind, we created Future Proof Insights as the solution to provide a deeper level of insight for our clients.
We all know that people don’t think how they feel, say what they think or do what they say.
WE DON’T FOCUS ON WHAT PEOPLE SAY, WE INTERPRET HOW THEY FEEL
Future Proof Insights is a cutting-edge consumer insights service that interprets & understands true human emotion, placing ourselves & our clients at the intersection of Human Behaviour & Neuroscience to enhance experiences for consumers here in Ireland & abroad.
Our ambition is to remove the guesswork & objectivity from research & insights collection, providing objective insights into human behaviour in a way that is accessible & easy to understand.
KNOW YOUR CUSTOMERS BETTER THAN THEY KNOW THEMSELVES
Optimise the consumer experience
We use biometric testing to investigate the subconscious signals our bodies & brains produce, to reveal otherwise hidden features related to emotion, attention, cognition, and physiological arousal.
All of these signals tell a deep story about how we feel. They can reliably measure our individual experience beyond far beyond what we say, and when recorded from several participants gives great power to the robustness of the data.
Wouldn’t you want to know what your customer really thinks of your brand? Not just what they say they do…
